UX owns the promise a company makes.
I'm a design leader and humanist with 20+ years building and scaling design functions — the last decade in financial services, designing the hardest decisions people make: pensions, investment, and insurance.
View the work- years in design and design leadership
- 20+
- customers designed for across financial-services roles
- 600K+
- departure in 2+ years — on a team that arrived demoralized; the un-fakeable leadership metric
- 1
What I lead on
Four things a senior UX leadership role actually tests. This is where I've built the evidence.
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Craft & Systems
Two design systems built and governed; a full WCAG 2.1 AA program run as the quality bar.
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People Leadership
Inherited a demoralized team and steadied it — one departure in 2+ years; built its identity, developed its people.
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Strategic / Commercial Operator
Influence without authority: secured cross-departmental funding for an unowned system; P&L instinct from ten years running an agency.
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The AI Frontier
Directs agentic AI as a leader — choosing where it applies and judging what it produces — not chasing a use case.
I don't make an irreversible decision about a person until I've built my own ground truth.
Selected work
AI Direction
Making Accessibility Barriers Visible and Actionable
Found and verified 270 accessibility issues across 19 design-system components, then turned the evidence into a report design and engineering teams could use.
Systems Leadership
An Unowned Design System, Turned Into a Governed, Adopted One
Took ownership of an unowned design system, won cross-departmental funding with no formal authority, and grew it into a mature system adopted across multiple product teams.
AI Direction
AI Prototyping Studio: Bringing Ideas Closer to Production
Directed an AI prototyping workflow that contributed code to production, then improved developer handoff by matching the tools and components teams already used.